Buyers and Sellers Ask: Why Eileen?

As a child, I was inspired by Henry David Thoreau’s thought: “If you have built castles in the air, your work need not be lost; that is where they should be. Now put the foundations under them.”

As an adult, I made a lifestyle out of the art of moving … from one castle to the next … owning a dozen homes, in six states. (Can you spell Corporate Relocation?) Amidst the normal juggling, joys and challenges of everyday life as a wife, mother, sister, career woman, and, hopefully, contributing member of the community  … I was endlessly starting over: new place, new peers, new job title, new schools and doctors and banks and playgroups and book groups and boards and orgs …

Until one day, I awoke in yet another new town, in yet another version of my career as a journalist turned PR and marketing executive, to realize that throughout it all, there were certain constants with which I had become enormously comfortable: I’d become expert at landing in a new community, evaluating and then embracing the neighborhoods and the schools and the commutes and the local lifestyle. I’d grown adept at sizing up home values and projecting where it made most sense to buy, whether the plan was to remain for a year, or five years, or perhaps “forever.” I understood what I could afford versus what I wished I could afford, and how to make the former feel more like the latter.

It became second nature to select a home, re-vision what it would take to make it “mine” (or, with my family, “ours”), and set about to renovate, or decorate, or improve until the dream became real. And I learned how to prepare and market each of my homes so that, more often than not, when time came to move once more, I’d “win” the highest price yet paid in my neighborhood … taking the sting out of leaving a beloved home and starting the cycle over again … one more time.

That day, I reported to my career position (Director of Marketing and Public Relations for a small liberal arts college in New England). That night, at a holiday cocktail party, I approached the owner of the leading real estate firm in the state. “You know, I’m fascinated with your career,” I told him. “I’d like to make the change and become a Realtor.” He replied, “You’re a natural. Come in for coffee Monday. We’ll get you started.”

That was 14 years ago. Four of my own homes ago. 3000 miles and the entire width of our country ago. And more than 300 home sales and purchases ago, with hundreds of homebuyers and sellers coming to trust me as “their Realtor” – many for more than one move; some for as many as 5 moves, one for over 20 transactions. It has been as fulfilling for me to help those buying their very first home as it has been to help those who’ve needed to sell the home they’d loved for 30 years.

Since 2013, I have ranked among Coldwell Banker’s “International President’s Elite” designees, the top 2% of Realtors in the world, for the number and value of homes we’ve helped clients buy and sell. I’ve been honored by The Leading Real Estate Companies of the World for expert handling of relocating executives. I’ve earned certification in Coldwell Banker’s Previews International luxury real estate marketing brand.

But I still had one more castle in the air of my own. I fell in love with the California lifestyle when I lived in the Bay Area as a young mom with small children. Every day since I moved away, I wished I could return. A couple years ago, my now grown daughter, a UC Berkeley alum, landed her dream job in San Francisco and pronounced she was now “home, never to leave the Bay again.” I knew the time had come.

Now affiliated with Coldwell Banker Residential in Berkeley, CA, I continue my goal: to draw upon my unusual personal experience – and my professional record of managing hundreds of home purchases and sales at all price points over 14 years of economic cycles -- to help you anticipate the challenges of buying or selling your home, to navigate your transaction through complicated legalities and unforeseen bumps in the road, to lend you my vision and tenacity, so that you may enjoy what I have: the satisfaction of starting with a dream, and making it real.

For you, it’s a matter of getting it right … the first time, or the last time … when it counts.

For me, it’s become a Life Purpose .. and it's how I get to continue what has become my lifestyle … without having to actually move again, anymore!